A new fashion campaign has been released, featuring model Hailey Bieber in a striking, minimalist look for the brand SKYLRK, which is owned by her husband, singer Justin Bieber.
The campaign video, shared online, shows the 29-year-old entrepreneur wearing a hooded leather jacket and a white T-shirt, paired only with underwear. The visual progresses from a seated pose to a full-body reveal, completed with a pair of sleek cat-eye sunglasses, projecting a confident and contemporary aesthetic.
The release was accompanied by a simple caption from Justin Bieber’s social media account, tagging his wife. The collaboration was met with enthusiastic responses from followers, with many commenting on the powerful creative partnership between the two.
This professional collaboration comes amid recent public appearances by the couple that have drawn scrutiny from observers. During high-profile events, including a recent major sporting championship and a music awards ceremony, their interactions have been analyzed by some commentators, who noted a perceived lack of physical affection and assistance between the two on the red carpet. These observations have sparked discussion among fans and on social media about their dynamic.